Project brief
Enhancing user experiences to be both delightful and performant through the strategic use of motion
Waitrose, a renowned high-end grocery store in the UK, has a rich history of providing quality products and exceptional customer service.
As the UI Motion Lead, I played a key role in enhancing Waitrose's online shopping through their website and app. I oversaw interface behaviours and brought innovative concepts to life.
Additionally, I implemented sophisticated motion patterns aligned with the Waitrose Design Language, contributing to a cohesive and visually appealing digital presence.
My efforts extended to leading the improvements of the design library, ensuring that all design elements were consistent, up-to-date, and reflective of Waitrose's high standards.
