© 2026

Lead Product Designer focusing on Web3, currently shaping innovative products at Ready.

Lead Product Designer focusing on Web3, currently shaping innovative products at Ready.

Projects

Projects

Projects

2016 — Present

2016 — Present

2016 — Present

Ready

Ready

Amazon

Amazon

YouLend. Simplifying Business Funding Applications. Led redesign of the business funding application experience. Reduced FTE, Improved conversions and recovered lost traffic.

YouLend. Simplifying Business Funding Applications. Led redesign of the business funding application experience. Reduced FTE, Improved conversions and recovered lost traffic.

YouLend

YouLend

Waitrose. Elevating the digital interface of one of the UK's most iconic grocery brands. I led the UI motion for a variety of initiatives, improved the design system, and enhanced the usability of the 'Add To Trolley' experience.

Waitrose. Elevating the digital interface of one of the UK's most iconic grocery brands. I led the UI motion for a variety of initiatives, improved the design system, and enhanced the usability of the 'Add To Trolley' experience.

Waitrose

Waitrose

Paradym. Bringing the Paradym App to Life. I led the UX and art direction for the initial release of the product.

Paradym. Bringing the Paradym App to Life. I led the UX and art direction for the initial release of the product.

Paradym

Paradym

Weedeo

Weedeo

Wedeo

Wedeo

Goodfit

Goodfit

Goodfit

Goodfit

Let’s build the next big thing!

giocassanodesign@gmail.com

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© 2025 Gio Cassano

Let’s build the next big thing!

giocassanodesign@gmail.com

Back to top

© 2025 Gio Cassano

giocassanodesign@gmail.com

Back to top

© 2025 Gio Cassano

giocassanodesign@gmail.com

Back to top

© 2025 Gio Cassano

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