© 2025

Designer

with a mission: Making Web3 simple, usable, and universal.

I began my career in the early 2000s in Milan, Italy, working primarily in design and digital studios, focusing on graphic design, web design, and Flash animation.

In 2012, I moved to London and had the opportunity to upgrade my skills by working in various design environments.

In London, my passion for User-Centred Design blew up, pushing me into constant self-training. Most importantly, I’ve been applying these skills daily and sharpening my craft for the past 12 years.

I specialise in product design, interactions, and visual design, but I also thrive on bringing digital experiences to life from scratch as a founding designer, handling every aspect from strategy to development.

I began my career in the early 2000s in Milan, Italy, working primarily in design and digital studios, focusing on graphic design, web design, and Flash animation.

In 2012, I moved to London and had the opportunity to upgrade my skills by working in various design environments.

In London, my passion for User-Centred Design blew up, pushing me into constant self-training. Most importantly, I’ve been applying these skills daily and sharpening my craft for the past 12 years.

I specialise in product design, interactions, and visual design, but I also thrive on bringing digital experiences to life from scratch as a founding designer, handling every aspect from strategy to development.

I've been lucky enough to craft user experiences for major brands like Waitrose and Amazon. I've also developed numerous iOS and Android apps. Recently, I cranked up the UX and laid down a solid design foundation for fintech innovator YouLend, helping them grow and succeed.

Currently senior product designer at READY, focusing on making Web3 usable for everyday people. I led UX for READY’s crypto card—covering transactions, onboarding, security, and card management—while helping shape the product strategy across the EU and emerging markets like Nigeria, Turkey, Argentina, and Vietnam.

I've been lucky enough to craft user experiences for major brands like Waitrose and Amazon. I've also developed numerous iOS and Android apps. Recently, I cranked up the UX and laid down a solid design foundation for fintech innovator YouLend, helping them grow and succeed.

Currently senior product designer at READY, focusing on making Web3 usable for everyday people. I led UX for READY’s crypto card—covering transactions, onboarding, security, and card management—while helping shape the product strategy across the EU and emerging markets like Nigeria, Turkey, Argentina, and Vietnam.

Currently

Senior Product Designer — Ready

Experience

Designer since 2003, specialising in product design since 2015, with a focus on fintech and Web3 since 2022.

Location

London, UK

Industry Knowledge

Product Strategy

Information Architecture

User Flows

Interaction Design

Visual Design

Prototyping

Usability Testing

Design Specifications

Framer Development

Collateral Skills

User Research

Art Direction

Motion Design

Illustrations

Branding

Web Design and Flash

I kicked off my career in Milan in the early 2000s, diving into digital and design studios as a UI Designer and Flash animator

Back then, I found inspiration in the work of Flash designers like Tokyoplastic, Webagent 007, and 2Advanced Studios.

With a bit of ActionScript knowledge, I developed websites and created video games and animations.

Illustrations, Art and Graffiti

Beyond design, I have a passion for drawing, graffiti, and street art

In 2006, I became a Wacom evangelist, aiming to help and share the features of their products through my work.

I travelled across Italy for live painting events called “Tag My Pak” sponsored by Eastpak, blending my love for street art and graffiti.

Under the name "Kassawashere," I participated in numerous art exhibitions, showcasing my digital paintings and creating my own brand of apparel, “KWH Streetwear.”

Let’s build the next big thing!

giocassanodesign@gmail.com

Let’s build the next big thing!

giocassanodesign@gmail.com